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What is SEO and why is it important for your business?





4 min read

4 min read

Do you want your clients to find your site just by its brand name? Your business needs SEO. It is an indispensable tool for companies that work online and want to receive organic traffic from search engines. In this article, we will tell you how SEO optimization works, how it will be helpful to your business, and what results you can get using search promotion. 

You will learn: 

What is SEO?

SEO (Search Engine Optimization) is a set of measures aimed at improving a site’s position in search engines. It’s an effective tool that helps you get the top positions in Google, increases brand awareness, and drives quality targeted traffic to your site. As a result, you get an increase in sales and your profit.

Why do you need SEO for your site?

SEO optimization helps to:

  • Improve your web page‘s visibility in search engines.
  • Get quality traffic from search engines.
  • Increase the number of targeted actions: calls, orders, sales, etc.
  • Find your site using only the brand name.
  • Organically increase the number of customers.

Thanks to SEO, the clients of your business get:

  • Relevant information that exactly matches the request.
  • A complete list of goods and services they are looking for.
  • The ability to perform targeted actions easily.
  • A clear way to contact you.

SEO optimization gives you confidence that your site meets the needs of the target audience and the requirements of search engines.

5 Benefits of SEO for your business

  1. Competitiveness. If a company plans to work online, it needs SEO optimization. If you ignore site optimization, the clients will find products and services on your competitors’ sites.
  2. Long-lasting results. Professionally applied SEO promotion tools help to get a permanent outcome. After nabbing a place at the top of the search engine, your business will receive targeted traffic for a long time without additional advertising costs.
  3. An investment that always pays off. Costs for SEO optimization are much lower than, for example, costs for contextual advertising. Furthermore, you will recoup the search promotion investments in a few months.
  4. Increased user reach. When searching for a product or service, the user usually views the 2-3 pages in the top lines of the search engine output. If your site is there, the targeted traffic will constantly increase.
  5. Increased brand credibility. People are tired of advertising, so they trust the organic results in search engines much more. If your site is at the top, it automatically increases the audience’s loyalty and trust.


See also: The team extension guide: how to do it properly

How is SEO optimization done?

Step 1. SEO audit.

Before starting work on the search engine optimization of the site, it is necessary to conduct a detailed analysis. An SEO audit helps to find out whether the site meets the requirements of search engines, and identifies technical errors, content problems, and other inaccuracies that negatively affect the site’s ranking.

Step 2. Technical refinement for the correct indexing of the site.

This is carried out by programmers who:

  • Troubleshoot hosting issues.
  • Improve the content and structure of the code.
  • Speed up the loading of site pages.


Step 3. Collecting the semantic core.

At this stage, we select relevant search queries based on a detailed study of the site, determine the optimal number of keywords in the texts, as well as select commercial keywords your target audience will be looking for.

Step 4. Preparing content.

The content on the site must meet the requirements of the search engines and the needs of the customers. After all, Google’s priority is to show users only relevant, high-quality, and unique information.

Preparing content involves: 

  • Processing of headers.
  • Filling pages with relevant information and creating textual content using the semantic core.
  • Adding relevant images.

Then we analyze the optimization results. This is necessary to understand how it works in practice and whether the measures were effective.


The cost of SEO services

The cost of SEO services depends on:

  • The number of working hours of specialists working on the project.
  • The set of goals.
  • The site type and number of pages.
  • The level of competition in the niche.
  • The technical condition of the site.

We will be happy to calculate the cost of the service for your site in an individual consultation.


See also: Software development pricing models

Our approach to SEO optimization

We love SEO, and that’s no exaggeration. That is why every project is important to us. The NERDZ LAB team strives to improve the recognition of your brand, bring the site to the top of the search engines, and increase your sales. Our advantages are:

  • No empty promises. Our priorities are effective marketing strategies and taking responsibility for the results.
  • We’re ready to dive into your project. 

Here is how we`ve built an SEO-friendly website for the booking platform Experience Hampshire>

We are certain that we can choose an effective strategy once we understand the subtleties of a client’s business. 

  • We keep in touch. Any conversation with a client is an opportunity to find effective solutions together and get perfect results.
  • We use modern marketing tools. We implement proven strategies and constantly learn new ones.
  • We have creative ideas. We believe every business is unique. This means we don`t use a template approach and strive to choose the perfect solution just for you.
  • A comprehensive approach to promotion. We know that the best marketing results use a successful combination of various tools and constant tracking of work results.

Every project is unique to us. By enhancing your site’s SEO capabilities, we will improve the recognition of your brand, and help to increase targeted traffic and the number of sales.