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— Avoid costly changes and build a software product that truly resonates
Discovery phase services
Every successful product starts with a clear roadmap — that’s where the discovery phase in software development makes the difference. Conducted by NERDZ LAB experts, the discovery phase minimizes guesswork for accurate scope, data-driven design, and a user-centered experience when every project detail is aligned with your brand, audience, and market.
Why discovery phase is essential?
Discovery phase sets the course for your project. It clarifies goals, aligns expectations, and reduces uncertainty. With a clear roadmap, teams can focus on building the right features and delivering value faster, increasing the likelihood of success.
How does discovery phase save time and resources?
Investing in discovery phase upfront prevents costly mistakes later. By identifying risks, technical challenges, and dependencies early, you avoid rework, unnecessary features, and delays. This phase ensures your budget and timeline are used efficiently as the project moves forward.
What benefits does discovery phase bring?
Discovery phase provides a detailed understanding of users, market needs, and technical requirements. It creates a foundation for product design and MVP development, enabling teams to make informed decisions, prioritize features, and launch products that truly meet user needs.
OUR DISCOVERY PHASE STEPS
Your project’s discovery phase activities will be focused on understanding your users and their goals,
identifying any constraints that may affect service changes, and spotting opportunities for improvement.
All this is achieved through a targeted approach and clear-cut discovery phase steps.
01
Product defining
We identify key stakeholders like product owners, end-users, investors, and developers to establish clear goals, define business objectives, set success metrics, and maintain project awareness, ensuring all requirements are aligned and met effectively.
02
Product researching & elicitation
We review existing research, map user journeys to define the target audience, and analyze competitors. This sharpens your product’s niche, guiding both technical solutions and marketing strategies.
03
Product ideation
It’s time for Lean Canvas to outline problems, solutions, key metrics, and competitive edges; define user roles to clarify app functions; and develop a feature breakdown to capture everything your product can do.
04
Product estimation planning
You’ll get clarity on the timeline and budget needed for your MVP or full-scale product. We’ll estimate these essentials and create a roadmap that outlines key milestones, deliverables, and deadlines to guide your project from start to finish.
Discovery phase deliverables
1.
Lean canvas
An actionable, entrepreneur-focused plan outlining your business model, customer problems, solutions, value propositions, and goals.
2.
User roles
Describes user roles and functions in your app, ensuring an intuitive experience based on research insights.
3.
Feature breakdown list/Feature set
Organizes features into a clear list with development estimates and includes all artifacts needed to request independent evaluations.
4.
Technology stack proposal
Recommends the best technologies for your product, including languages, frameworks, and alternatives, with explanations to guide your choice.
Discovery stage of a project: key roles
Business analyst (BA)
In the IT project discovery phase, business analysts translate client goals into actionable requirements for technical teams. With thorough analysis, clear documentation, and effective prioritization, BAs reduce costly rework, highlight valuable features, and ensure seamless team alignment.
Sales manager (SM)
Core people in the discovery phase, sales managers work alongside BAs to build strong client relationships and ensure clear communication. They identify client needs, analyze market trends, set realistic timelines and costs, and relay feedback to the team—matching each step with client goals.
Developer (Frontend/Backend)
Brought in to guide tech choices, developers assess and justify each option, distinguishing proven solutions from passing trends. As part of project discovery phase activities, they collaborate to set precise estimates, directly impacting project costs, and choose a solid tech stack.
QA specialist
QAs sharpen the estimation process by building timelines around developer estimates and setting realistic testing goals. They identify key requirements and potential issues early, plan effective product testing, and conduct audits and compliance checks on existing software provided by clients.
UI/UX designer
UI/UX designers play a crucial role in the discovery phase, bringing expertise that shapes an exceptional user experience—your product’s competitive edge. They guarantee your discovery phase proposal has a blueprint for easy navigation, intuitive design, and eye-catching elements that engage users.
Project manager (PM)
PM directs project discovery phase activities, coordinating client meetings and paying attention to every detail. They connect the product discovery and development teams, ensuring effective teamwork. Their leadership drives the achievement of discovery phase benefits and steps to success.
Let`s talk!
You’ll have concrete artifacts to act on: The deliverables produced during the discovery phase in software development will guide your project’s direction. These foundational documents help align stakeholders and keep the development process focused on your vision.
Talk to our business analystsOur work in numbers
Behind every number is a story of dedication, creativity, and results. We take pride in the scale and impact of our work — from the growing number of completed projects to our expanding team of talented professionals. These figures reflect not just our achievements, but the trust our clients place in us every day.
250 +
projects launched
150 +
clients worldwide
1-4 weeks
duration of discovery phase
$ 535M
total funds raised by our clients
Geography of our projects
Our work spans across diverse regions, bringing innovative solutions to clients worldwide. With projects implemented in multiple countries and climates, we understand the local context while maintaining a global perspective. Wherever your idea needs to grow, we’re ready to make it happen.
Explore Our Portfolio
Browse our projects for a comprehensive look at our capabilities, helping you determine if we're the right fit.
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FAQ
What are your pricing models?
Based on your project’s type, we can offer a fixed price, a time and material, or a dedicated development team pricing model. Learn more about each pricing model here >
How long does it take to assemble a team or find the required specialists?
Typically, from 2 to 4 weeks. This depends on the level of expertise you’re looking for, e.g., senior positions take longer to fill. The time can also depend on the technology you use, as some are more common, and some might be very rare. However, it is all possible with NERDZ LAB, a software development company in Ukraine with a well-established reputation in the talent market.
Why do I need a discovery phase for my project?
The discovery phase gives you a clear understanding of your goals, target audience, product-market fit, project complexity, length, costs, and potential obstacles. This lays the foundation for the rest of your project and helps you avoid costly mistakes. Learn more.