Hiive: video shopping app for modern eCommerce

Research and design discovery

Our research and discovery process started with a quest to understand the elusive qualities of the upcoming generation — as both consumers and potential future business leaders. Armed with our findings and in constant contact with our client, we then researched the bustling eCommerce market and social media landscape. This helped us uncover the client's business goals and user expectations. Through our efforts, we were able to pinpoint crucial features that users crave in an app, such as high digital speed, diverse formats of digital content, including video and photos, intuitive stylish design, user control over their digital footprint, ability to unleash one’s creativity and interact with other users.

Wireframing

Our experts analyzed the UX design of prominent apps in the field to craft wireframes that cater to distinct user experiences and needs, considering the competition as well. In particular, they analyzed swiping patterns like video showing and the layout of elements on the screen. Our designer mapped out the user flows to consider their experience when buying a product, adding items to the catalog, or uploading content.

Designing visual elements

The next stage involved creating a visual language for the app consistent with the brand's identity and appeal to the target audience. The process included the following: determining the brand features, exploring the latest visual design trends, exploring the best practices of UI design for mobile apps, developing mood boards, designing visual elements, creating mockups . By closely collaborating with our clients, we were able to approve the design at every stage, preventing any major modifications at the final stage of the product design process.

UI/UX design testing

The final stage in software product design is design testing. We double-checked that all visual elements matched the design and that flows provided a smooth user experience.